Recommended: cap NB-Search_Competitors at $150/day.

Spend $6.3K/mo, CPO $3,143 vs $2,300 account average. 12 platform conversions, 2 CRM opps.

Two reasons to cap first, not kill.

• Brand halo: 4 branded searches per $1K spend that CRM doesn’t credit to this campaign.
• Learning reset: a full pause resets audience modeling on the ad platform. Three weeks of signal, gone.

If CPO stays above $2,800 after the cap, I’ll flag full pause on the next check-in.